Portrayals of North Korea tend to veer into extremes: either
sensationalistic demonization on one side, or ungrounded idealization and
staging on the other. Both portrayals erase the actual human beings who live
there. Instead of this, I wanted to build a project focusing on the group that
forms the core of every society - people. People of different ages, statuses
and occupations that anyone, anywhere could identify with. It seemed simple, but it quickly became clear why there aren't many similar projects around.