Dizajn izložbe Poetika svakodnevice: instagramiranje života u Istočnoj Africi


Izložba Poetika svakodnevice; dizajn: Ivana Bunuševac, fotodokumentacija MAU

 

Izložba Poetika svakodnevice: instagramiranje života u Istočnoj Africi otvorena je 18. aprila 2019. u maloj sali Muzeja afričke umetnosti (MAU).

 

Reč je o izložbi koja prikazuje (instagram) fotografije tri fotografkinje i dva fotografa sa teritorije Istočne Afrike: Ester Rut Mbabazi (@esther_mbabazi), Edvard Ešvalu (@edward_echwalu), Sara Vaisva (@lafrohemien), Samir Saču (@sam.vox) i Nema Džodi Ngelime (@thebongolese).

Kustoski tim izložbe čine Emilia Epštajn, kustoskinja MAU, Pernile Berendsen, novinarka koja živi na relaciji Kopenhagen-Beograd-Istočna Afrika i Edvard Ešvalu, nezavisni foto-reporter iz Ugande.

Kako autori, autorke i kustoski tim ističu, zajednička namera bila je predstaviti svakodnevicu ovog dela afričkog kontinenta u cilju razbijanja dominantnih stereotipa i narativa. Shodno tome, izabrane su fotografije već objavljivane na platformi instagram koje odgovaraju toj ideji.


Home page izložbe; dizajn: Ivana Bunuševac, fotodkumentacija MAU

 

Upravo je izazov izlaganja instagram fotografija u muzejskom/galerijskom kontekstu doveo do impresivnog dizajnerskog rešenja, koje je nastalo zahvaljući saradnji dizajnerke Ivane Bunuševac, kustoskinje Emilie Epštajn i beogradske radionice Proto.

U skladu sa formom društvene mreže kojom se jednim delom izložba bavi, „naslovna strana“ – home page izložbe na samom ulazu u malu salu MAU prikazuje profile fotografa i fotografkinja, kao i imena članova kustoskog tima. Posebnost najave, ili uvoda u izložbu, čine i materijalizovana srca (lajkovi) namenjena posetiocima za interaktivnu upotrebu i lajkovanje u fizičkom prostoru nakon obilaska čitave izložbe.


Izložba Poetika svakodnevice; dizajn: Ivana Bunuševac, fotodokumentacija MAU

 

Postavka u maloj sali svedoči o prevazilaženju izazova koji postavlja specifična, standardizovana forma instagram fotografija; na 15 svetlećih belih kutija (light box) koje se crvenim gajtanima sa plafona spuštaju do visine očiju posmatrača predstavljene su fotografije pomenutih autora. Legende i potpisi nalaze se ispod svake fotografije i dizajnerskim rešenjem asociraju na etikete/tagove, a načini na koje se čitaju (držanje u ruci, stav) podsećaju na način na koji se u rukama drže mobilni telefoni.

Postavljanje instagram fotografija na kvadratne strane kutija svakako govori i o delu istorije instagrama – a to je donedavno propisana forma isključivo kvadratnog oblika. S obzirom na to da instagram fotografija ima i specifične dimenzije i rezoluciju, ovim su rešenjem prevaziđeni problemi materijalizacije takve fotografije, nedoumice oko veličine u fizičkom prostoru i sl, a dizajn izložbe posebno zanimljivim čini utisak koji ostavlja taj ekran – screen na kome su fotografije prikazane. Drugim rečima, može se reći da instagram forma najmanje „trpi“, ili najmanje menja svoju poetiku upravo ovakvim dizajnom koji čuva format, upotrebljene filtere, ekran čiji je fotografija integralni deo, a pored toga i opise ispod fotografija, na legendama koje su telefonima nalik.


Izložba Poetika svakodnevice; dizajn: Ivana Bunuševac, fotodokumentacija MAU

 

Usklađenost dizajna, teme i forme same izložbe prisutna je i u slučaju dizajna pratećih promotivnih materijala i izložbenog kataloga. Ponovljena kvadratna forma i u dizajnu izložbenog kataloga kao jasna reminiscencija i referenca na platformu instagram, dobila je još jednu asocijativnu dimenziju – na (internet) skladišta/baze podataka (database) zahvaljujući rasporedu trojezičnog sadržaja i spiralnom povezu koji podseća na registratore pune podataka.


Katalog izložbe; dizajn: Ivana Bunuševac, fotodokumentacija MAU


Posmatran u celosti – dizajn izložbe Poetika svakodnevice, ulazne home page, i izložbenog kataloga – zaista se izdvaja kao sjajno rešenje dizajna izložbi, posebno kada se uzme u obzir očigledna harmonija motiva, teme i forme izložbe koja se iz jednog internet prostora ne sasvim jednostavnom transformacijom predstavlja i u fizičkom prostoru – maloj sali MAU.

Izložba će biti otvorena do 21. juna 2019. godine, a MAU radi svakog dana od 10 do 18 časova. Iskoristite priliku i pogledajte ovaj sjajan primer dizajnerskog rešenja!
 

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