Ladies, wine and a bit of Design na Nedelji mode i Nedelji dizajna u Novom Sadu

Degustacija vina Ane Fendi

Joie de vivre

Kao kustoskinja LWD događaja - globalnog projekata u Srbiji, i uz pomoć Jelene Mislić, menadžerke obezbeđenja i protokola manifestacije Serbia Fashion Week 2016, imala sam priliku da prisustvujem događaju degustacije vina Ane Fendi (Anna Fendi) u veoma opuštenoj atmosferi kongresne sale novosadskog sajma.
 

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Anna Fendi
Kada god govorim o Fendiju, uvek napominjem da nisam ja glavni lik. Fendi smo stvorile zajedno, moje četiri sestre i ja. Ja sam sada svoje mesto ustupila mojoj ćerki Silviji, koja veoma uspešno nastavlja sve ono što sam ja radila.
Svet mode je jedan veliki deo mene, koji zaista nikada neću napustiti, ali ja se takođe bavim porcelanom, keramikom, proizvodnjom vina, i u svemu tome, zaista radim ono što volim i nikada sama ne bih mogla da postignem ništa od toga, da nije bilo moje porodice i svih saradnika, zahvaljujući kojima je Fendi ono što je danas.

Uvek gledam ispred sebe, u pravcu onoga što će nastupiti, a mnogo manje obraćam pažnju na prošlost i to je ono što me zaista održava.

Ana Fendi

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Rođena kao druga od pet najpoznatijih sestara nasvetu, Ana je od malena birala ulogu kreativne osobe, za koju se ispostavilo da joj savršeno pristaje. Vredna i odlučna, sa svesnim osećajem za estetiku i detalje, ona je kreativnosti posvetila kako svoj profesionalni, tako i privatni život. Kao verni saradnik Karla Lagerfilda, čitavih 30 godina, radila je na funkciji šefa razvoja svih Fendi zbirki.



Tokom 2012. godine, uz pomoć svog supruga Đuzepea Tedeska (Giuseppe Tedesco), pokreće projekat Vina AFV - Anna Fendi Vini. Do ideje za osnivanjem kolekcije vina Ane Fendi, došlo je veoma spontano, tokom brojnih zajedničkih putovanja duž Italije, uživanja u hrani i pića proizvedenih u ovoj prelepoj zemlji. 
"Zašto ne uradimo nešto zajedno, što bi kombinovalo tvoju strast – vino, sa mojom željom da stvaram?" upitala je Ana svog supruga, vrsnog poznavaoca vina. “Bio je to prvi put da smo profesionalno sarađivali, pa stoga ovaj biznis za mene sadrži veoma ličnu i intimnu vrednost” rekla je Ana.

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Ukus elegancije najboljih italijanskih vina
“Moda kao i vino, svoj uspeh zasniva na jednostavnoj osnovi: strasti i istraživanju. Kada sam počeo da putujem duž italijanskog poluostrva, otkrio sam svet sačinjen od iskrenih entuzijasta, pejzaža od kojih zastaje dah i izuzetnih ukusa koji rastu direktno iz zemlje. Sve ovo, udruženo sa mojom potragom za lepotom i savršenstvom, podstaklo me je da stvorim nekonvencionalnu kolekciju vina koja omogućava ljudima da podele radost života i da uživaju u savršenstvu proizvedenom u Italiji.” bile su reči gospodina Tedeska, Aninog supruga.

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Fashion craftswoman
Ana Fendi sebe definiše "modnim zanatlijom", a projekte mode i vina kombinuje besprekorno, kako bi udahnula život svojim idejama i strasti. 
"Vino i moda dele identičnu matricu.” rekla je.
Ukus, metode, elegancija i strast, upravo su elementi koje je Ana iz sopstvenog dugogodišnjeg iskustva u modi, prenela u novu kategoriju vina. Ona je ukusima svoje zemlje i stilom postavila sto.
"Moramo ostaviti po strani konvencionalne ideje o estetici ukusa i o setljivosti nepca," dodaje ona. "Ono što zaista povezuje modu i ukus ne može biti ništa drugo do neodoljivog 
joie de vivre."

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Degustacija Vina Anna Fendi
Anin suprug Đuzepe Tedesko, prezentovao je sam čin degustacije vina. Govorio je o njegovim karakteristikama i isprepletanosti vina i života kroz vekove. "Svaka boca u sebi čuva poseban ukus i aromu. Ono što ova vina čini karakterističnim, jeste vrhunski kvalitet i pravi ukus grožđa." rekao je Đuzepe.

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“Anna Fendi Vina ne želim da prodajem radi profita, već da bih zaista ponudio svojim klijentima nešto najbolje za njih! Podvlačim da ova vina, za razliku od mnogih, ne sadrže sulfate, koji su veoma opasni po zdravlje.”

Od 26 različitih tipova vina koje AFV vinarija ima u ponudi, degustaciju smo počeli belim vinom GROS GRAIN, a završili rakijom ZIP koja bi mogla biti odličan božićni ili novogodišnji poklon.


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LWD i AFV
Tokom događaja sam imala priliku da upoznam mnoge predstavnike domaćeg sveta preduzetnika i ljubitelja vina, među kojima je bila predsednica kluba Žene i vino - Mirjana Maksimović, kao i Jelena Baraliž iz kompanije Sigma Oilwine.

Na samom kraju manifestacije, fotografisala sam se Anom Fendi. Ova živa legenda, žena koja me zaista inspiriše, inicijativi LWD je poklonila vino Bolero 2011, koje ćemo imati priliku da gustiramo na jednom od sledećeg LWD događaja u Beogradu! Kakva je sreća da su baš vino i dizajn spojeni na ovako važnim projektima srpskog dizajna - Serbia Fashion Week-u i Design week-u.

Novembarski LWD susret najavljen je za 24. novembar. Tema narednog okupljanja biće “Entrepreneur issue”, a lokaciju ćemo objaviti naknadno.
 

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Veoma nas raduje da vas upoznamo. Ukoliko ste zainteresovane, molim vas da nam pošaljete e-mail. Učešće je besplatno, ali ograničeno prostorom (funkcioniše na bazi popunjavanja mesta).
 
Sve informacije o datumima, lokaciji i temama, možete pronaći na našoj zvaničnoj internet stranici, kao i na Fejsbuku i Instagramu.

 

Anna Fendi wine tasting, SFW, Novi Sad from IrinaMiladinov on Vimeo.

 

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