Inovativna OOH kampanja protiv pušenja u Švedskoj

Švedski lanac apoteka pomaže pušačima da donesu zdravu novogodišnju odluku.

Svake godine marketinške agencije pokušavaju da osmisle nove kreativne kampanje za svoje klijente i pri tome iskoriste tehnološka dostignuća. Upravo je agencija Akestam Holst iz Stockholma (Švedska) uspela da za kompaniju Apotek Hjartat osmisli i realizuje inovativnu kampanju protiv pušenja.


Agencija je iskoristila OOH oglašavanje i napravila digitalni bilbord koji reaguje na dim cigarete.


Digitalni ekrani su postavljeni ispred stanice metroa i na prvi pogled prikazuje sliku muškarca. Međutim, ukoliko pored njega prođe neko sa upaljenom cigaretom čovek na slici počinje da kašlje, ukazujući na to da mu smeta dim. Nakon toga ekran se ponovo menja nudeći razne prizvode koji pomažu u odvikavanju od pušenja, a koji se prodaju u lancu apoteka.

Ovo je omogućeno zahvaljujući detektorima dima koji su instalirani unutar digitalnog bilborda. Ideja je da se pomogne ljudima u donošenju vrlo česte novogodišnje odluke da prestanu da puše i počnu da žive zdravim životom.

Prema podacima Svetske zdravstvene organizacije, više od 20% Šveđana starosti 15 i više godina puši. Duvan za žvakanje je veoma popularan.

 

Verujem da će ova godina doneti još zanimljivih kampanja.

 

 

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