RIDLEY SCOTT I REKLAME

Pre nego što je režirao čuveni film Alien (1979), Ridley Scott je bio veoma uspešan reditelj reklamnih spotova (commercial director). Njegova najpoznatija reklama, 1984 Apple's Macintosh, se smatra prelomnim događajem u oglašivačkoj industriji (advertising industry) i remek-delom.

Pored 40 godina duge karijere kao filmski reditelj i producent, Ridley Scott se i dalje vraća svojoj staroj ljubavi – režiranju reklama. Iako je radio reklamu za Turkish Airlines za ovogodišnji Super Bowl, najviše pažnje je privukla reklama koju je uradio za čuveni brend Hennessy. U saradnji sa kreativnom agencijom DDB Paris proizašao je novi umetnički, naučnofantastični, neki kažu oskarovski, mini film / reklamni spot.

 

Hennessy - The seven worlds from The sound production Paris on Vimeo.

 

Dok jedni govore o genijalnosti ovog kratkog filma, drugi ga osporavaju govoreći da spot “The seven worlds” nema nikakvog smisla. Ipak, kada su u pitanju čuveni brendovi i isto tako čuveni reditelji da li je zaista važno kako je proizvod predstavljen u reklami i koliko je situacija realna?

Reklama je postala umetnost za sebe i u današnje vreme je važno da privuče pažnju i da se o njoj dugo, dugo priča. Naravno, i da poraste prodaja. 

Ridley Scott ovako komentariše rad na ovom projektu:

I was attracted to this project because I was inspired by the potential for art and entertainment to bring this story to life. Hennessy has a great product, and I was lucky enough to have the freedom to interpret this and create something amazing. I think people will be stunned when they see the film.

Njegova čuvena izjava, “I was always amazed about how much I could finally squeeze into a thirty second commercial”, nije primenjiva na novu reklamu koja traje čitavih 4 minuta, ali svakako je izvanredna i treba je pogledati više puta.

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