Think Outside the Parking Box


01 - the subject of the international competition is:

'Think outside the parking box'

In search of cutting edge design to challenge conventional urban parking to be tougher and stylish.

Qashqai is a resilient urban vehicle with distinct style. It is capable to take on
whatever the city throws at it – Qashqai is 'Urbanproof'. We are looking for ideas
around Nissan’s tough and stylish Qashqai. Designs may challenge any element
of urban parking (underground, exterior, interior, multi-layer, ground level, shape,
colors, material, smell, sound, ramps, signage, limits, etc.).
Urban parking is in need of a renovation. Ideas must challenge current perceptions
of urban parking and offer a tougher, sleeker, or even playful rendering of it.

The urban parking challenge is open to innovative designers with a bold and daring vision.
Design is an innovative field with an ever-growing number of mediums to create this
parking renovation: graphic, video, urban, industrial, lighting, motion and more.
Ideas may be delivered as videos, objects or illustrations.

You need to include a Qashqai model or a part of it (rear-view mirrors, grills, wheels, wheel caps...)
in the final entry. The Qashqai model does not have to be necessary a part of the design itself.
It should just be included somewhere in the final video, in the picture of your object,
illustration or image depicting the design. A variety of images & videos of the Qashqai model
are available to include in the entry as you wish to feature it.
(by registering to the competition you’ll have access to the Image bank)

02 – awards
The designers of 3 winning entries will win a cash prize of:
- First prize € 5000 euro
- Second prize € 3000 euro
- Third prize € 2000 euro

The participants and winners might benefit from visibility of their creations in major international media channels.
as always designboom will publish an exhaustive results report.

03 – the jury is composed of
- Karim Rashid, industrial designer, usa
- Steve Lazarides, art dealer, uk/usa
- Shiro NAKAMURA : Senior Vice President & CCO (Chief Creative Officer), Design, Brand Management, Nissan Motor Co.,Ltd
- Alfonso ALBAISA, Vice President, Nissan Design Europe
- Paul WILLCOX, Managing Director, Nissan Motor GB
- Jean-Paul MARI, Vice President Communications, Nissan International SA
- Jean-Pierre DIERNAZ, General Manager Marketing Communications, Nissan Europe SAS
- Alasdhair Macgregor Hastie - European Creative Director, TBWA\ G1
- Birgit Lohmann - editor in-chief designboom

04 - design criteria
Projects should not be currently in production, previously disclosed,
published or exhibited projects are not accepted.

Participants must ensure that images, people, places, monuments, music,
used for artworks in relation with this competition are either free of rights or owned by participants.

It is important that you keep your design(s) confidential until the results of the competition are published by designboom.

The jury will award designs and concepts which are innovative
in terms of their formal / technological aspects.
Please don't send in vague concepts, but go a step further.
It’s not the idea which is the art, it's more the way somebody handles the idea that makes art.

05 – registration deadline
Application registration will start on July 8th, 2009 and will be accepted through September 27th, 2009.

06 - registration
registrations are open now, please fill in the form.
teams register with one name only
- when submitting works you should add all team member’s names.

For more details, visit our website.

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